2015 Chrysler Catalog proposal & planning

Books/catalogs especially require a great deal of planning and concepts, from proposal to drafts, to photo-shoot, retouching, to final production and printing. Here are a few of my prep documents that get us started.

2015 CATALOG STYLE

from concept:

lights

to final:

300 low5

——————————–

from concepts (psd comp):

15

19

to finals (not retouched):

17

111

to final finals (retouched):

300 low

200 spreads low

For initial concept layouts:
2015 CATALOG STYLE & CATS 5-15

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